andrew hatfield
Sitting at the intersection of marketing, communication, sales, product, technology, snowboarding, whisky, and bbq
Technology
Strong experience in product and solution architecture for both startups and enterprises with a focus on data, storage, cloud, identity, and integration for large and government organizations.
Marketing and Sales
Driven by the Voice of the Customer to solve real business problems with a structured and repeatable process that starts with the end in mind. Deliving true transformation.
Lifestyle
Frustrated snowboarder who enjoys low ‘n slow barbeque, peaty Islay Scotch whisky, New Zealand Pinot Noir and Sauvignon Blanc, and amazing experiences with family and friends.
Marketing and Sales
Driven by the Voice of the Customer to solve real business problems with a structured and repeatable process that starts with the end in mind. Deliving true transformation.
Lifestyle
Frustrated snowboarder who enjoys low ‘n slow barbeque, peaty Islay Scotch whisky, New Zealand Pinot Noir and Sauvignon Blanc, and amazing experiences with family and friends.
Technology
Strong experience in product and solution architecture for both startups and enterprises with a focus on data, storage, cloud, identity, and integration for large and government organizations.
100X Your Marketing
Three Lessons Marketers Can Learn from Valentine’s Day
Three quick lessons marketers can take from Valentine's Day ?? 1. Treat your customers like every...
Respect the process
How learning to deadlift 140kg teaches us to respect the process rather than simply focusing directly on the goal
33 Expert B2B Content Marketing Tips for Lead Generation with Upcity
Upcity asked and the community answered. Get 33 tips from B2B content marketing experts on how to generate more leads for your business.
100X Your Technology
How to recover lost tabs from The Great Suspender
How to quickly recover lost Chrome tabs from The Great Suspender now that it is disabled due to malware
Three Quick and Easy Ways to Secure Zoom and Stop Zoom Bombing (Step by Step with 6 Bonus Tips)
Three simple ways to help stop Zoom bombing. Zoom is a fantastic app that has grown massively due to coronavirus, but has also suffered some security issues.
20 Books Every Computer Science Student Should Read
Fupping’s Taegan Lion interviews Andrew Hatfield on the 20 most important books for computer science students… his answers will surprise you!
Recent News and Press
How Marketers Use Style Guides to Hit Their Metrics (eBook)
Learn from 5 marketing leaders how and why a style guide will help accelerate your marketing content and growth
14 Best Marketing Books for Small Business Owners
Fupping’s Zak Parker interviews Andrew Hatfield to get the very best, most important ever marketing books for small business owners – his recommendation should not surprise you
15 Key Sales Activity Metrics to Track in 2020 (According to the Experts)
What you don’t measure, you can’t improve. If you’re looking to improve your sales, then here are 15 key activity metrics to start tracking today
Automation – An important skill for every job seeker
How important is automation? I recently spoke with Andrea Smith from CyberCoders. Whether you're...
Becoming a Product Marketing Ambassador!
Privileged and humbled to share that I'm now working with the Product Marketing Alliance as an...
Sales Manager’s Goals
Rachael Bassey shares insights on goals for successful Sales Managers with a quote from me;...
33 Expert B2B Content Marketing Tips for Lead Generation with Upcity
Upcity asked and the community answered. Get 33 tips from B2B content marketing experts on how to generate more leads for your business.
Testimonials
“It is always a great pleasure to work alongside Andrew as I have done at Red Hat for a number of years, specifically, but not limited to Storage opportunities. Andrew possesses strong sales acumen, is confident and very personable; his passionate approach and wonderful manner in front of clients helps lead the customer along the road to a sale. He can portray a compelling motivation to purchase supported by strong technical knowledge. Andrew really cares about the customer and his strong in-depth knowledge in his role of Business Development continues long after the initial sale – involving global business and technical leaders within Red Hat when required. A great and colourful presenter, and an outstanding ambassador for both Red Hat and OpenSource.
★★★★★
“I have had the opportunity to work closely with Andrew at Mesosphere and was immediately impressed. Andrew is passionate, execution oriented, and produces very high quality work. Mesosphere is an incredibly technical product, and as a result, before Andrew stepped in a lot of our product marketing read as release notes. From the beginning, Andrew did a great job bridging the gap between product and marketing to tell a more cohesive and complete story. Additionally, Andrew brings a lot of different skill-sets to the table since he has such a diverse work background. And because he has extensive experience in sales, Andrew can look at messaging and collateral with a critical eye–always thinking about how the AE sells and how we can improve our sales materials to compliment the selling motion. Finally, Andrew has an incredibly work ethic. He lives in Australia and our core team is in the US. Despite the time difference Andrew goes out of his way to be available during HQ work hours–which is something that not many remote folks from across the world do. I highly recommend Andrew!”
★★★★★
“Andrew came on board at D2iQ to help build out our Kubernetes messaging and Go To Market. He almost single handedly changed how we communicate business value for our Kubernetes product lines to customers. Andrew brought a level of customer sympathy and sales knowledge to our product marketing organization that was needed. As our Kubernetes strategy matured, Andrew helped the new executive team and us in Product roll out an entire line of new products under a different company name and branding. The transition, which is not easy given the size of D2iQ (350+ people) went so smoothly the launch date effectively felt like just another work day. Andrew was instrumental in that effort..
★★★★★